and seeing how every woman always dressed in her Sunday best; even to do the smallest task of going grocery shopping or grabbing a quick espresso. I was compelled to create the highest quality timeless fashion that empowers everyone to feel and look their best.

I’d always give my girlfriends back home some insight to what was new and hot in European fashion, even sending them cute little care packages. I signed every note with ‘WLFA’ (With Love From Alex™). These chic fashions are perfect whether you’re grabbing an gelato with the gang, heading to the office or having a fabulous night out in Capri. (A girl can dream, right?) 

Growing up, my father always called me ‘his little peach’. He says, that when he saw me for the first time, minutes after I was born, the first thing that he said was “my baby is perfect, she looks like a little peach”. I have a small tattoo on my wrist for my father, in the shape of a peach as my special tribute to him.